I do believe ccTLD is good/great for a country, but some countries will still prefer .com.

For example, Arabs prefer .com b/c of the common language and b/c how the borders of many Arabic-speaking countries are bordering each other, so they like .com to appeal their prodservs to all the countries, as opposed to limiting themselves to one country in sales.

Some might say “Smart” b/c now more sites will have to advertise and spend more money to distinguish themselves from each other on exact match keyword searches by standing out in the advertising as well.

One thing not pointed out, all these brandable companies had millions of ad dollars to PUSH these names into our heads. How many companies have these budgets to force memorization???

With a generic keyword domains the branding has already been done billionds of types in daily language use. They have “mindshare”. Ignore that at your peril, unless you have the budget of Twitter or Google to do otherwise.

BTW…who in the hell made Google name or branding experts? They clearly know nothing at all based on this video.