Archive for ccTLD market

Who Is Coming To TRAFFIC Milan?

So who is coming to TRAFFIC Milan?? European edition of this popular domain conference will be held in the capital of fashion and design, also home to world class European football team A.C. Milan, on April 27 – 29, 2010.

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If you are coming to TRAFFIC Milan you may be interested in attending an informal meeting on Monday to catch up and enjoy Italian food together with other TRAFFIC attendees. We will meet in the restaurant DA PUCCINI at 7 pm local time. Meals and drinks will be paid by each attendee individually. If you would like to attend please email me, so I can forward your email to meeting organizers who can book enough space for all.

You should also check out T.R.A.F.F.I.C. Main Auction inventory as well as .EU exclusive inventory. You will find there some real gems like: Meetings.co.uk, Erotica.com, Italy.net, Houses.co.uk, Thick.com, BabyFood.com, Carnivals.com, ER.com, Cheesecake.com, FR.net, Credito.com, Tijuana.mx, Football.eu or Hell.com.

I will be speaking on Thursday, April 29th in a session dedicated to .pl (Poland), .ru (Russia) and Eastern European markets so please feel free to post your questions in comments regarding Polish domain market – I will prepare more complex and accurate answers for you!

I hope to see many of You in Milan! Remember – domain conferences are about three most important things: people, people and people..

Daniel Dryzek

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Interview with Joerg Schnermann – General Manager at DomainSponsor Europe

DomainSponsor has recently established its European head office in Frankfurt, Germany. They have also announced DOMAINfest Europe that will be staged in Prague on 6-7 October, 2010.

It seems that DomainSponsor has taken it serious when it comes to European domain market and ccTLDs monetization.

Here is my interview with Joerg Schnermann – General Manager of DomainSponsor Europe about their expansion and plans for the future:

DD: How does DomainSponsor want to compete with well established European parking companies such as Sedo and NameDrive and how do you want to differentiate your offer?

JS: Sedo, NameDrive and other players all have their own strengths. DomainSponsor Europe brings a new competitive edge to the market. Our most important differentiation for publishers is maximum monetization. While this sounds ambitious, it is based on our strong technology platform which we’re continually improving. Unlike other companies, we invest heavily in optimization technology to maximize the return on publishers’ global domain assets. In addition, we have the best pro-active customer service in the market.

Just to add a little history, DomainSponsor pioneered the domain monetization industry back in 2002, well before Sedo and NameDrive appeared. So we consider ourselves to be extremely well established, with respect to monetizing traffic.

DomainSponsor recognizes that Europe is not just one market like US. It is very heterogeneous with more than a dozen different ccTLDs, languages, cultures, legal requirements, etc. We understand the differences. We will take a market by market approach, to best meet different user behavior and domainer requirements. We know that we have to customize solutions for our customers.

Hence our goal for the European marketplace is to listen to local domain investors, learn about unfulfilled needs and goals, and then build a better suite of monetization services than they have access to today. We have a big advantage in making this happen because we can build upon the technology, experience, and knowledge that has helped us become the leader in monetizing traffic. And since we are taking a fresh look at the European marketplace, we have the additional advantage of not being locked into a previous way of thinking. We can tailor our technology and service to what is happening in the industry today and what local domain investors see happening in the future.

The first step in our process is to establish a strong presence in Europe. Then, we’ll continue to build relationships and promote new developments, bringing the latest technology to each market.

DD: Are you going to localize your services for specific countries or leave is as it is now, with one website http://www.domainsponsor.com?

JD: The website, Domainsponsor.com, is actually the publisher interface where our account and reporting tools are found. All domain administration can be done by our publishers here.

For the immediate future the website will remain unchanged. Going forward, our plan is to localize or better geo-target the website as we grow our presence in Europe. We already have plans to allow users to select one of several languages when viewing either the front-end informational pages or back-end account management tools. Our goal is to make the website more informative and useful to prospective and current clients who may not be 100% comfortable with English. Initially, we will be offering languages from countries with the biggest market opportunities.

Right now our first priority is to improve existing monetization methods and test new ones, on a country-by-country basis. We’ll localize our services for specific countries. For example, we will be enhancing our optimization technology so that it continuously analyzes, identifies, and uses the behavioral, keyword, and landing page nuances that are unique to each country, and in so doing, produces the maximum monetization on a country by country basis.

DD: What kind of advantages can European domainers expect when DomainSponsor has its subsidiary in Europe?

JS: Having been a domainer myself for over three years, I know that domainers are very interested in a real alternative to existing players in Europe.

Everybody in our value chain will realize the advantages of more competition and more choice. With DomainSponsor expanding its presence in Europe, all domainers will benefit because tougher competition will spur innovation and help to accelerate the evolution of the parking industry. Oversee.net and DomainSponsor are strong proponents of our industry, helping to reshape its image and build recognition for the value it contributes.

Moreover, our presence in Europe underlines the growing importance of the European markets in the global domain industry. Despite the economic downturn of the last 12-18 months, we see tremendous and sustainable growth potential in domain monetization. We are very excited to be playing a larger role in the European domain industry.

DD: Why did you choose Prague for your second European show (the first one was in Amsterdam as far as I remember)?

Actually the very first DOMAINfest was held in Barcelona in 2006. One year later we held DOMAINfest Amsterdam.

This time we couldn’t think of a better place to hold a conference than Prague. To many, Prague is in the “heart” of Europe. It is an incredibly beautiful city. Prague has it all — a rich history, stunning architecture, wonderful people and great nightlife. In addition, the city is very “conference friendly”, which will provide a truly unforgettable experience for attendees. DOMAINfest Europe attendees will be able to enjoy all that Prague has to offer before, during, and after the event.

It is also important to note that while DOMAINfest Europe will include a Moniker live domain auction, its primary goal is to provide attendees with an opportunity to network with colleagues and industry experts not only from Europe, but from around the world. DOMAINfest conferences have always offered unbeatable networking opportunities. And we think Prague is the perfect setting for an event like DOMAINfest which is so heavily focused on helping attendees build lasting and beneficial relationships.

Also, by having the event in Prague, we wanted to acknowledge and make it easy for domain investors to attend from emerging/newer European markets, like Poland.

DD: Thank you!

Joerg Schnermann is General Manager, DomainSponsor Europe. Schnermann previously was Chief Operating Officer of KeywordDomains.com where he managed and expanded large portfolios of ccTLDs and monetized traffic through multiple channels. Prior to working in the domain business, he was a marketing manager with the Coatings Division of BASF AG, responsible for the development and launch of value-added services in eight European sales organizations. Schnermann also has a corporate banking background with Commerzbank AG. He received his B.A. in European Business from DCU in Dublin, Ireland as well as a “Diplom Betriebswirt” from the European School of Business in Reutlingen, Germany.

Daniel Dryzek

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Why is Domaining Still so US Focused?

It was always very interesting but also wired to me that domaining was so US oriented. When I was at my first T.R.A.F.F.I.C. show in Las Vegas in 2007 nobody, NOBODY was really interested in ccTLDs. COM was king and there was no doubt  about it. This is still the case – COM is the most popular domain name in the world but this world is expanding very fast and COM share market is shrinking.

The truth is that in the European Union COM is usually the second or third domain name and ccTLDs are the kings of its markets. This is exactly the case in Poland, where I live and where are 1,7M .pl names registered. There are also 190,000 .eu names and only 170,000 .com domains. The same situation is in other markets such us .de (Germany), .co.uk (United Kingdom) etc. According to the lates VeriSign report there are 83M COM domains and 76M ccTLDs.

And don’t get me wrong – it is OK for me as I have less competition here in Europe and I can easily buy good ccTLDs cheap and develop ccTLD projects but it is always strange to see how ignorant some people are.

The same case is with IDNs. I mean IDN names not TLDs – just to give you an example: pożyczka.pl would be IDN for nonIDN version pozyczka.pl. The meaning for that domain is  “loan”. And YES, people in Poland start using IDNs a lot and in 2-3 years they will get more popular than nonIDNs. How do I know that? I see my IDN names statistics. For some pair of parked names – IDNs are getting more UV and revenue than nonIDNs.

But I have good news for ccTLD investors – good times for us are coming :) DomainSponsor has recently announced opening its subsidiary in Europe, DomainFest is coming to Prague in October 6-7, 2010 and T.R.A.F.F.I.C. conference is coming back to Europe in 2010, this time to Milan (Italy) and Dublin (Ireland). In September 2009 we heard that Go Daddy expands further into Europe with new data center to ensure faster access for Go Daddy’s growing European customer base. More of such news will be announced this year – there is no doubt about it.

And world is bigger than only US and the EU. There are big markets in Asia, South America as well – great potential there for sure. According to Internet World Stats US has now ~ 220M Internet users, EU: 310M, Asia: 740M (China: 360M), Brazil: 70M. BBC prepared nice Internet map, where you can see Internet penetration and users in the years 1998-2008. There are 1,7 billion Internet users on our planet Earth.

BTW Check out Facing The Absurd blog written by one of the finest European domainers. You will find there things that you won’t read about anywhere else.

Daniel Dryzek

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38,172 .eu IDNs during the first hour

Today at 11:00 CET EURid (.eu registry) released .eu IDNs. 38 172 domains were registered during the first hour.

Total number of .eu names has just passed 3,100,000 domains. In the first hour of IDN .eu landrush 10 domains were registered each second.

Most of the best names were snapped by Realtime.at – Austrian drop catcher specializing in .eu drop catching (they have around 50 .eu registrars). Snapped .eu domains will be auctioned on Sedo platform. Auctions start tomorrow and are available only for preregistered customers.

First 10 IDNs registered:

1. ärzte.eu
2. börse.eu
3. flüge.eu
4. bücher.eu
5. ferienhäuser.eu
6. reisebüro.eu
7. büro.eu
8. küche.eu
9. müller.eu
10. öl.eu

Which countries registered the most IDNs in the first hour?

1. Germany
2. Czech Republic
3. France
4. Luxemburg
5. Poland
6. Belgium
7. Great Britain
8. Greece
9. Sweden

Source: EURid

Daniel Dryzek

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Results of .DE Sedo Pre-Auction (part 2)

Some of the high pre-sales at .DE Sedo Pre-Auction (one character):

1.de 56,000 EUR
i.de 49,000 EUR
6.de 46,000 EUR
e.de 36,100 EUR
s.de 34,500 EUR
a.de 32,111 EUR
x.de 32,000 EUR
b.de 31,100 EUR
c.de 31,100 EUR
d.de 31,100 EUR
m.de 31,100 EUR
n.de 31,000 EUR
p.de 28,100 EUR
w.de 27,800 EUR
h.de 26,500 EUR
f.de 26,100 EUR
k.de 26,100 EUR
g.de 25,500 EUR
o.de 25,500 EUR
v.de 24,500 EUR
t.de 23,507 EUR
5.de 23,000 EUR
8.de 22,500 EUR
u.de 22,500 EUR
j.de 20,500 EUR
q.de 20,100 EUR
y.de 20,100 EUR
z.de 20,100 EUR
3.de 15,501 EUR
0.de 13,084 EUR
2.de 11,500 EUR
9.de 11,500 EUR
4.de 10,500 EUR
ä.de 5,100 EUR
ü.de 5,100 EUR
ö.de 3,600 EUR

Source: Sedo

The results are not complete and are not official.

Check out the results of two- and three-character .de pre-auction!

Read more about recent changes in DENIC registration policies in my previous post, on Dominik Mueller’s blog and in the official DENIC press release.

Daniel Dryzek

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Results of .DE Sedo Pre-Auction (part 1)

After technical difficulties Sedo divided their 1, 2, 3-Character .de auction into three sections.

Sedo apologized for the problems. Sedo website was down for quite a long time before they brought it back to life.

Read more about recent changes in DENIC registration policies in my previous post, on Dominik Mueller’s blog and in the official DENIC press release.

Some of the high pre-sales at .DE Sedo Pre-Auction so far:

tv.de 279,499 EUR
pc.de 158,700 EUR
de.de 144,277 EUR
com.de 135,623 EUR
dp.de 122,500 EUR
1a.de 63,000 EUR
bad.de 52,000 EUR
net.de 44,111 EUR
co.de 41,000 EUR
öl.de 40,000 EUR
ad.de 37,000 EUR
id.de 36,100 EUR
hp.de 31,000 EUR
iq.de 31,000 EUR
hm.de 30,500 EUR
pr.de 30,000 EUR
123.de 28,800 EUR
dm.de 27,000 EUR
go.de 26,500 EUR
24.de 26,100 EUR
los.de 24,500 EUR
bar.de 22,500 EUR
ok.de 21,956 EUR
dj.de 20,600 EUR
ey.de 20,500 EUR
jc.de 18,001 EUR
3d.de 17,500 EUR
eu.de 14,500 EUR
tm.de 13,500 EUR
sim.de 12,500 EUR
bb.de 10,000 EUR

Source: Sedo

In my next post I will publish results of one character .de domain names. Stay tuned!

EDIT: Check the results for one-character .de domains:
https://danieldryzek.com/2009/10/22/results-of-de-sedo-pre-auction-part-2/

Daniel Dryzek

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One- & Two-Character .DE Sedo Auction Ends Today!

You probably heard the news about releasing one- & two-character .DE domain names. Names are listed on Sedo pre-auction site. Less than 4 hours left, so place your bids before it is too late. Winners in that auctions are not guaranteed to het their .de names but they will only have to pay if Sedo partner registrars get the names for them.

“The Pre-Auction gives Sedo members an exclusive advantage to bid on 1, 2 and 3-character .de domains before they are released from DENIC, the official registry of the .de country code top-level domains (ccTLD). The .de domains include all letter and number combinations.”

I would be surprised if many of the names were snapped up by Sedo partner registrars and delivered to the highest bidders.. but time will tell very soon.

Read more about recent changes in DENIC on Dominik Mueller’s blog and in the official DENIC press release.

Most wanted .de so far (auction has not finished yet):

tv.de 53,197 EUR
pc.de 45,000 EUR
hp.de 31,000 EUR
bad.de 25,500 EUR
com.de 22,722 EUR
m.de 16,501 EUR
it.de 16,500 EUR
hm.de 15,501 EUR
bar.de 14,500 EUR
dj.de 12,845 EUR
dm.de 12,845 EUR
t.de 12,845 EUR
x.de 12,845 EUR

Daniel Dryzek

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