Archive for Conferences

Interview with Joerg Schnermann – General Manager at DomainSponsor Europe

DomainSponsor has recently established its European head office in Frankfurt, Germany. They have also announced DOMAINfest Europe that will be staged in Prague on 6-7 October, 2010.

It seems that DomainSponsor has taken it serious when it comes to European domain market and ccTLDs monetization.

Here is my interview with Joerg Schnermann – General Manager of DomainSponsor Europe about their expansion and plans for the future:

DD: How does DomainSponsor want to compete with well established European parking companies such as Sedo and NameDrive and how do you want to differentiate your offer?

JS: Sedo, NameDrive and other players all have their own strengths. DomainSponsor Europe brings a new competitive edge to the market. Our most important differentiation for publishers is maximum monetization. While this sounds ambitious, it is based on our strong technology platform which we’re continually improving. Unlike other companies, we invest heavily in optimization technology to maximize the return on publishers’ global domain assets. In addition, we have the best pro-active customer service in the market.

Just to add a little history, DomainSponsor pioneered the domain monetization industry back in 2002, well before Sedo and NameDrive appeared. So we consider ourselves to be extremely well established, with respect to monetizing traffic.

DomainSponsor recognizes that Europe is not just one market like US. It is very heterogeneous with more than a dozen different ccTLDs, languages, cultures, legal requirements, etc. We understand the differences. We will take a market by market approach, to best meet different user behavior and domainer requirements. We know that we have to customize solutions for our customers.

Hence our goal for the European marketplace is to listen to local domain investors, learn about unfulfilled needs and goals, and then build a better suite of monetization services than they have access to today. We have a big advantage in making this happen because we can build upon the technology, experience, and knowledge that has helped us become the leader in monetizing traffic. And since we are taking a fresh look at the European marketplace, we have the additional advantage of not being locked into a previous way of thinking. We can tailor our technology and service to what is happening in the industry today and what local domain investors see happening in the future.

The first step in our process is to establish a strong presence in Europe. Then, we’ll continue to build relationships and promote new developments, bringing the latest technology to each market.

DD: Are you going to localize your services for specific countries or leave is as it is now, with one website http://www.domainsponsor.com?

JD: The website, Domainsponsor.com, is actually the publisher interface where our account and reporting tools are found. All domain administration can be done by our publishers here.

For the immediate future the website will remain unchanged. Going forward, our plan is to localize or better geo-target the website as we grow our presence in Europe. We already have plans to allow users to select one of several languages when viewing either the front-end informational pages or back-end account management tools. Our goal is to make the website more informative and useful to prospective and current clients who may not be 100% comfortable with English. Initially, we will be offering languages from countries with the biggest market opportunities.

Right now our first priority is to improve existing monetization methods and test new ones, on a country-by-country basis. We’ll localize our services for specific countries. For example, we will be enhancing our optimization technology so that it continuously analyzes, identifies, and uses the behavioral, keyword, and landing page nuances that are unique to each country, and in so doing, produces the maximum monetization on a country by country basis.

DD: What kind of advantages can European domainers expect when DomainSponsor has its subsidiary in Europe?

JS: Having been a domainer myself for over three years, I know that domainers are very interested in a real alternative to existing players in Europe.

Everybody in our value chain will realize the advantages of more competition and more choice. With DomainSponsor expanding its presence in Europe, all domainers will benefit because tougher competition will spur innovation and help to accelerate the evolution of the parking industry. Oversee.net and DomainSponsor are strong proponents of our industry, helping to reshape its image and build recognition for the value it contributes.

Moreover, our presence in Europe underlines the growing importance of the European markets in the global domain industry. Despite the economic downturn of the last 12-18 months, we see tremendous and sustainable growth potential in domain monetization. We are very excited to be playing a larger role in the European domain industry.

DD: Why did you choose Prague for your second European show (the first one was in Amsterdam as far as I remember)?

Actually the very first DOMAINfest was held in Barcelona in 2006. One year later we held DOMAINfest Amsterdam.

This time we couldn’t think of a better place to hold a conference than Prague. To many, Prague is in the “heart” of Europe. It is an incredibly beautiful city. Prague has it all — a rich history, stunning architecture, wonderful people and great nightlife. In addition, the city is very “conference friendly”, which will provide a truly unforgettable experience for attendees. DOMAINfest Europe attendees will be able to enjoy all that Prague has to offer before, during, and after the event.

It is also important to note that while DOMAINfest Europe will include a Moniker live domain auction, its primary goal is to provide attendees with an opportunity to network with colleagues and industry experts not only from Europe, but from around the world. DOMAINfest conferences have always offered unbeatable networking opportunities. And we think Prague is the perfect setting for an event like DOMAINfest which is so heavily focused on helping attendees build lasting and beneficial relationships.

Also, by having the event in Prague, we wanted to acknowledge and make it easy for domain investors to attend from emerging/newer European markets, like Poland.

DD: Thank you!

Joerg Schnermann is General Manager, DomainSponsor Europe. Schnermann previously was Chief Operating Officer of KeywordDomains.com where he managed and expanded large portfolios of ccTLDs and monetized traffic through multiple channels. Prior to working in the domain business, he was a marketing manager with the Coatings Division of BASF AG, responsible for the development and launch of value-added services in eight European sales organizations. Schnermann also has a corporate banking background with Commerzbank AG. He received his B.A. in European Business from DCU in Dublin, Ireland as well as a “Diplom Betriebswirt” from the European School of Business in Reutlingen, Germany.

Daniel Dryzek

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T.R.A.F.F.I.C. Comes to Las Vegas.. But This Time Without Me

I won’t be traveling to Las Vegas for TRAFFIC domain conference this time but I hope to be back again in April, when TRAFFIC comes to Milan, Italy.

I will be absent in Vegas due to the most important thing that have ever happened to me.. YES – I will become a father soon :) So please feel warned – new domainer (he or she) is coming to kick your old asses ;)

Have a look at the final domain auction inventory.

Some interesting domain names I have found:

Lot Domain name Reserve range
     
440 FreshVegetables.com    3,000 USD to 4,000 USD
480 Meetings.com 200,000 USD to 250,000 USD
590 Lemons.com 30,000 USD to 40,000 USD
610 Pizza.us 30,000 USD to 40,000 USD
620 CatFood.com 50,000 USD to 75,000 USD
640 DietFood.com 40,000 USD to 50,000 USD
750 BabyFood.com 100,000 USD to 150,000 USD
830 Wine.us 20,000 USD to 30,000 USD
930 LongIsland.com 250,000 USD to 300,000 USD
1060 ZR.com 75,000 USD to 100,000 USD
1400 BF.com 300,000 USD to 400,000 USD
1640 Banquets.com 50,000 USD to 75,000 USD
2120 Hell.com 600,000 USD to 700,000 USD
2340    Romance.com undisclosed reserve

There are 238 names for sale altogether.

Daniel Dryzek

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Detailed Schedule for T.R.A.F.F.I.C. Shows in 2010

I haven’t managed to post during the T.R.A.F.F.I.C. domain conference in New York. There are always so many things happening during these few days of conference, that there is hardly any spare time to blog :) When I am at the conference I try to focus on it as much as I can.

For the news from T.R.A.F.F.I.C. 2009 conference in New York you should visit Chef Patrick’s blog Day One, Day Two and Day Three as well as DNJournal.com – check out the Day One recap and Closing Day at T.R.A.F.F.I.C. NY by Ron Jackson.

Today is the last day of T.R.A.F.F.I.C. NY and detailed schedule for T.R.A.F.F.I.C. shows in 2010 has been announced. I thought that it may be interesting for you, so please check out the dates of coming T.R.A.F.F.I.C. conferences and decide which one you want to go to.

T.R.A.F.F.I.C. schedule for 2010:

Las Vegas, US
January 21-23

Milan, Italy
April 27-29

Vancouver, Canada
June 15-18

Dublin, Ireland
August 24-26

Miami (South Beach), Florida, US
October 17-20 (October 15-16: pre-show activities)

Hong Kong, China
November 15-16

Daniel Dryzek

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MeetDomainers Live Auction Results

Auctioneer Krzysztof Konieczny

Auctioneer Krzysztof Konieczny in action – Warsaw Marriott Hotel

The second live domain auction in Poland was held during MeetDomainers in Warsaw Marriott Hotel, September 25th. 34 out of 60 domains were sold for a total of nearly €80,000 ($120,000).

Top 10 auction sales:

1. lekarze.pl €33,750 (doctors)

2. informatyka.pl €7,500 (computer science)

3. liga.pl €6,250 (league)

4. gitary.pl €3,750 (guitars)

5. spawarki.pl €3,250 (welders)

6. frezarki.pl €2,500 (milling machines)

7. graficy.pl €1,950 (graphic designers)

8. helikoptery.pl €1,400 (helicopters)

9. windykacje.pl €1,400 (debt collections)

10. michal.pl €1,300 (Michael)

Check complete results: http://meetdomainers.eu/en/aukcja/

Daniel Dryzek

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MeetDomainers 2009 – final auction inventory and updated agenda has been released

MeetDomainers - Truly

MeetDomainers is a Truly European Meeting of Domain Investors. Second edition will be held at Warsaw Marriott Hotel, Poland, September 25-27. Almost one hundred people will participate in this event – experts in domain investing, domain name law, web development, domain parking and representatives from registries and registrars. Please check http://meetdomainers.eu/en/agenda/ for more details.

List for live domain name auction has been announced. Lots of very good names will start from $1 only and no reserve price. 55.pl, windykacje.pl (debt collections), doradztwoinwestycyjne.pl (investment advisory), redaktor.pl (editor), niemcy.eu (Germany), edukacja.eu (education), helikoptery.pl (helicopters), vo.pl or turkey.pl – to mention only few of them.

There are also many premium .pl domains with higher reserve prices during the auction on September 25th, 3:30 PM (CET) GMT+1 as well as one premium .us name: teens.us (5,250 EUR), obligacje.pl (bonds in Polish – 20,000 EUR), aukcja.pl (auction – 25,000 EUR), liga.pl (league – 6,250 EUR), informatyka.pl (computer science – 7,500 EUR), lekarze.pl (doctors – 25,000 EUR), notebook.pl (25,000 EUR), dom.eu (home – 5,000 EUR) or kredyty.com (loans, credits – 15,000 EUR). List for live domain name auction and details are available at the website http://meetdomainers.eu/en/aukcja/.

MeetDomainers live auction will be supported by the biggest polish domain aftermarket website – Aftermarket.pl. Please register at http://live.aftermarket.pl until 23rd of September to bid online. Domain auction will be led by the professional auctioneer.

MeetDomainers is sponsored by EuroDNS, Sedo, Aftermarket.pl and NameDrive.

To read more about MeetDomainers event, go to http://meetdomainers.eu/en.

Daniel Dryzek

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The Future of TRAFFIC Conference

As you probably heard – Rick Latona teams up with Rick Schwartz and Howard Neu to organize TRAFFIC conferences in 2010 and beyond. This includes not only European TRAFFIC editions but also those in US and Asia.

First of all, I think this is a very wise move – both for the founders of TRAFFIC and Rick Latona. Rick has been very active in domain business in recent months and did a lot of good work by developing this market in such a tough times (especially in US). TRAFFIC will give him additional boost and exclusivity for live domain auctions at the conference.

On the other hand Rick Schwartz and Howard Neu will benefit from Rick’s help, ccTLD market experience and his business skills. The synergy is quite obvious to me.

This new Trio will not only help themselves but they will also help THE DOMAIN INDUSTRY by spreading the news all around the world. We need something big to tell the world what domains are about and why they are so valuable. But WE NEED CHANGES. TRAFFIC is a great domain show but as the world evolves, TRAFFIC has to change as well. And will change – as we already heard from Rick, Howard and Rick.

So how will the new TRAFFIC look like?

Here are some facts and some hopes from my side:

more domainers and attendees from outside the domain industry

cheaper tickets that will help to achieve what I wrote above

new locations of TRAFFIC like Hong Kong, Toronto and Europe

themed conferences – targeted to the local audience

new faces at panels (more speakers from outside the US)

better auction inventory (more high quality ccTLDs in Europe – for example)

even more networking opportunities (including special dedicated sessions)

Please add your suggestions, so Rick, Howard and Rick can make TRAFFIC domain conference even better. We all will benefit.

TRAFFIC in 2010

Here’s where and when TRAFFIC will be organized in 2010: Las Vegas (January/February), Amsterdam (March/April), Toronto (May/June), Reykjavik (July/August), South Florida (September/October), Hong Kong (November/December).

I believe that Reykjavik will be replaced with some other place (organizers asked to give comments about this location). Barcelona, St Petersburg, Prague and Rome are also taken into consideration.

From my side, I would propose Warsaw as well. This is 2 million, growing business city, capitol of 38 million country. Poland is well known for its strong .pl domain secondary market. You can also read about MeetDomainers conference that was held in October 2008 in Cracow (Polish version of Prague ;) on DNJournal.com to learn more about Polish domain market.

I keep my fingers crossed, good luck to Rick, Howard and Rick with the NEW TRAFFIC!

Daniel Dryzek

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Cheaper Tickets for T.R.A.F.F.I.C. New York 2009

I was pretty surprised, when I went to Registration & Pricing area dedicated to T.R.A.F.F.I.C. New York 2009 show. The prices of TRAFFIC went down! Now I also see that I got email from Rick with new pricing details.

You probably remember recent message from Rick Schwartz titled: “The Future of TRAFFIC” – it was about pricing and activities included in the show. Rick asked if he should lower the attendance fee but lower number of meals, drinks etc. in the same time. The answer seems to be YES.

You can get your tickets for $895 and only $199 for spouse pass, which is really LOW I have to admit. The early bird prices are valid until June 30th or 100 tickets sold. I only hope that the value of TRAFFIC itself will not go down despite the price drop. TRAFFIC was my first big domain conference (after DomainChannel in London few weeks before TRAFFIC conference in Las Vegas in 2007) and I had learned A LOT at each of the shows. The last one was quite different from the others, because it was mainly dedicated to ccTLDs. I will post more about TRAFFIC ccTLDs in Amsterdam soon.

Good luck Rick and Howard with increasing attendance at TRAFFIC! It was a very good decision to lower the prices and I hope to see the New York show in 2009 similar to the one in 2007. The more people at the conference – the more business going on and more things happening :)

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